I am a multi-skilled, self-shooting and bilingual creative director based in London. Driven by sheer passion and enthusiasm, I possess a keen ability to solve problems. With proven expertise across photography, direction, cinematography, offline and online editing, I have led high-profile creative projects for national television channels such as Channel 5, Paramount, and GB News, as well as short and feature films.

JOHN CLEESE

To lauch John Cleese's first-ever talk show on GB News, I was responsible for directing and delivering key elements of the campaign's promotional material: the main series promo, press photography, radio adverts and stills elements for the poster. Working closely with talent, I shot & edited most deliverables myself using a combination of hybrid cameras (Sony FX6, Sony A7SIII, Fujifilm X-H2S & Fujifilm X-T5). The resulting campaign was widely covered in mainstream media with specific mention of my work in the Times and METRO.

Executive Producer: Andrew Doyle
Producers: Martin Gourlay, Lottie Gazzard
Art Director: Jamie McKenzie
Creative Director & Photographer: Sidney Berthier
Designer: Mila Graf
​Colourist: Alex Webb
Composer: Ben Castle

STAR WARS
​SHORT FILM

Producers: Victoria Pleschko, Sidney Berthier
Director & Editor: Sidney Berthier
Starring: Wendy-Anne Daloz, Stephen Alan Yorke,
Joshua Allsopp, Myriam Le Cloarec

FRENCH STORY
​FEATURE FILM

Title Music: Ben Worley
Director & Editor: Sidney Berthier
Starring: Myriam Le Cloarec, Joshua Allsopp,
​Olatomiwa Tobi, Matthias Fettah

AGE OF PANIC
KEFEI WU & JUSTO

Producer, Director & Editor: Sidney Berthier
Starring & Music by @itsjustomartin and Kefei Wu
Original song lyrics by @senserband (1994)
Music Production by @itsjustomartin 

See More Work

BRITAIN'S WATCHING

Creative Director & Photographer: Sidney Berthier
​Cinematography: Alasdair Tallentire
Camera Operators: Roberta Spinicci, Theodore Shaw,
Joseph Scowen, Adrian Ward, James Ireland
Motion Designer: Diego Familiar
​Composer: Richard House

Since launching during a global pandemic, in June 2021, GB News has become Britain’s most successful television news start-up. In its first two years on air, the channel continues to break ratings records set by established players such as the BBC and Sky News, as well as growing exponentially on radio and online. To capitalise on this success, our GB News Creative team was briefed in January 2023 to deliver the channel’s first on-air brand campaign. We devised clear and effective messaging to reflect the channel’s success: ‘Britain’s Watching.’ The goal was not only to communicate GB News’ triumph, but also to challenge the mainstream narrative by showcasing the true range of talent and diverse perspectives on offer. The target audience encompassed three primary groups: established GB News viewers, a broader mainstream audience that might not have been familiar with the brand, and the complete advertising industry, which held a notably hesitant perspective towards the brand. The outcome resulted in an unequivocal triumph with GB News subsequently being voted the UK’s Most Loved News Brand in Savanta BrandVue’s 2023 survey, as well as winning two TRIC awards – voted for by the public. GB News’ brand spot - Britain’s Watching – proved that despite all odds being stacked against a small team, creativity can win the day.