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JOHN CLEESETo launch John Cleese's first-ever talk show on GB News, I was responsible for directing and delivering key elements of the campaign's promotional material: a feature-length look at the making of the show, the main series promo, press photography, radio adverts and stills elements for the poster. Working closely with Cleese, I shot & edited many deliverables myself using a combination of hybrid cameras (Sony FX6, Sony A7SIII, Fujifilm X-H2S & X-T5). The campaign was widely covered in mainstream media with mention of my work in the Times and METRO.
Executive Producer: Andrew Doyle
Producers: Martin Gourlay, Lottie Gazzard Creative Director & Photographer: Sidney Berthier Art Director: Jamie McKenzie Cinematography: Alasdair Tallentire Designer: Mila Graf Colourist: Alex Webb Composer: Ben Castle 
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Since launching during a global pandemic, in June 2021, GB News has become Britain’s most successful television news start-up. In its first two years on air, the channel continues to break ratings records set by established players such as the BBC and Sky News, as well as growing exponentially on radio and online. To capitalise on this success, our GB News Creative team was briefed in January 2023 to deliver the channel’s first on-air brand campaign. We devised clear and effective messaging to reflect the channel’s success: ‘Britain’s Watching.’ The goal was not only to communicate GB News’ triumph, but also to challenge the mainstream narrative by showcasing the true range of talent and diverse perspectives on offer. The target audience encompassed three primary groups: established GB News viewers, a broader mainstream audience that might not have been familiar with the brand, and the complete advertising industry, which held a notably hesitant perspective towards the brand. The outcome resulted in an unequivocal triumph with GB News subsequently being voted the UK’s Most Loved News Brand in Savanta BrandVue’s 2023 survey, as well as winning two TRIC awards – voted for by the public. GB News’ brand spot - Britain’s Watching – proved that despite all odds being stacked against a small team, creativity can win the day.
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