SIDNEY BERTHIER
  • Home
  • What I Do
  • Work
    • Feature
    • Shorts
  • Story
  • Blog
  • Gear
Picture
Creative leader driving branded storytelling and content across TV, digital and social platforms. Expert in concept development, pitch leadership, creative direction and production delivery for major broadcasters and global brands. Known for shaping ideas that connect clients with diverse audiences while upholding editorial integrity. Equally at home on set, in the office or on location – always delivering maximum impact.

Senior Creative Producer, Liberty Global, 08/2024 – present
• Lead film & photography productions across multiple regions, ensuring brand alignment and excellence
• Direct shoots on location and in studio, driving strong narrative and visual standards
• Partner with senior leadership to craft communication strategies and sizzle reels for major initiatives
• Deliver multi-platform content such as live events, internal comms, digital

Creative Director (On-Air Promos), GB News, 10/2022 – 06/2024
• Partnered with CEO and Head of Programming to execute creative launches and brand-building campaigns
• Produced and directed “The Dinosaur Hour Extra” - feature-length programme on John Cleese
• Led creative vision from ideation to delivery across TV, radio and digital formats
• Fostered collaborative team culture while executing high-pressure deadlines

Promo Director, GB News, 02/2022 – 09/2022
• Directed shoots with presenters, guests and talent on location and in studio environments
• Built and led a creative team of editors, camera operators and designers
• Delivered innovative campaigns strengthening audience engagement and brand identity

Creative Editor, GB News, 06/2021 – 01/2022
• Edited high-impact promotional and news content for fast-turnaround broadcast delivery
• Published two essays in the British Guild of Film Editors magazine
• Shortlisted for Creativepool Next Gen Talent of the Year Award

Creative Assistant, Paramount Global, 04/2019 – 06/2021
• Produced promo trailers across major entertainment brands on linear & streaming
• Supported campaigns for franchises including Law & Order, Peppa Pig and World’s Toughest Prisons
• Edited sizzle reels for internal/external use including senior stakeholder presentations

Video Editor, TVF Media, 03/2018 – 03/2019
• Edited documentary content for VOD and international broadcast distribution
• Oversaw versioning and QC process to meet strict delivery standards
• Digitised and preserved legacy broadcast formats to ensure long-term archive integrity

Account Manager, News UK, 08/2016 – 03/2018
• Executed digital video ad campaigns for clients including Comcast and Samsung across 10+ markets
• Part of the AOP Ad Ops Team of the Year (2016) recognising excellence in delivery and creative solutions

CORE SKILLS

• Creative leadership & direction | Pitching & client presentation
• Storytelling - digital, broadcast, social, live A/V, corporate
• On-set direction - studio & location | Self-shooting and editing proficiency
• Stakeholder management - Senior leadership, C-suite, talent, commercial partners
• Adobe Suite / DaVinci Resolve | Sony, Canon & Fujifilm camera systems

EDUCATION & TRAINING

University of Cambridge, 2014-15 - Masters in Screen Media and Cultures
University of Warwick, 2011-14 - BA (Hons) in Film and Television Studies
© 2025. ALL RIGHTS RESERVED.​
  • Home
  • What I Do
  • Work
    • Feature
    • Shorts
  • Story
  • Blog
  • Gear